Farra is vice president at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money.
Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Her expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists and other members of their communities.
Farra also co-organizes 501TechNYC—a monthly meetup for New York City's nonprofit tech crowd and local members of the Nonprofit Technology Network (NTEN), and is a volunteer for the New York City Anti-Violence Project since 2004.
She is a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. She holds an M.S. degree in nonprofit management from The New School.