Alan Hoffmann assumed the position of CEO and Director General of the Jewish Agency for Israel in 2010, and has led the strategic refocusing of the work of the Agency whose mission is ensuring the Jewish future for generations.
Since his Aliyah from South Africa in 1967, Alan's professional life has been dedicated to promoting Jewish community and Jewish education. He began his career as a professional in the field as the director of the Young Judea Year Course. After three years of doctoral study at the Harvard School of Education, he spent 13 years at the Melton Centre for Jewish Education at the Hebrew University, including six years as its director. Subsequently, Alan served as the executive director of the Council for Initiatives in Jewish Education (CIJE) in New York and was then named the head of the Mandel Center for Jewish Continuity at Hebrew University.
He next became the director general of the education department of the Jewish Agency. Under his leadership, the Agency's education department developed such groundbreaking initiatives as Masa Israel Journey and MAKOM – a think-practice tank focused on re-imagining the place of Israel in Jewish life. He led the department to play a central role in training inspiring educators. The focus is on developing compelling content, and promoting transformative Israel experiences that together encourage Jewish identity and a connection to the Jewish People and to Israel.